More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to drive innovation forward. This user-centered experience is about the entire ecosystem from how people discover products or services, to well past interaction across touchpoints. The transparent process of engaging users early and often will forge personal connections with products, allowing organizations to create greater value sooner. Learning how to design WITH users, instead of FOR them, can be an entire cultural shift in thinking for some organizations.
Thank you to our host and sponsors, 3M Design!
NO WALK INS AT THIS EVENT. Due to security requirements, registration for this event will close on September 5. All registrants must provide their legal name during registration for entry to the 3M Design Center.
6:30 PM to 7 PM - Networking
7 PM to 8 PM - Presentation
Andy Vitale is a Lead Interaction Designer for 3M, where he translates people’s thoughts and desires, spoken or not, into experiences that improve the healthcare industry for both patients and providers.
With more than 15 years of experience in the design industry, Andy has held multiple roles as a designer, entrepreneur, college professor and team leader. His experiences have taught him that a successful product hinges on one principle, truly understanding the end user. Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, driven by a shared vision and user-centered passion that takes a team, and its products, from good to great.
Eric Quint joined 3M in 2013 as Chief Design Officer to lead the design function as a vital competitive platform for the company. With more than 20 years of global design experience that includes a distinguished career at Royal Philips Electronics, Eric brings extensive design leadership in building and managing multi-disciplinary creative teams to drive brand and innovation forward. As a recognized design industry leader, he has guided award-winning global teams across both BtoB and consumer industries to drive strategic partnerships, alliances and brand licensing activities.
Passionate about design thinking and the opportunity to make positive impact on the future of 3M, its business partners and customers, Eric’s focus on bringing design to the heart of the company. He continues to drive transformation at multiple levels to make this happen.
Eric studied industrial design at the Design Academy Eindhoven in the Netherlands and holds a degree in mechanical/industrial engineering. He is on the Advisory Board of the Design Management Institute and is a member of the Industrial Designers Society of America. He is also the Chair of the Creative City Challenge in Minneapolis, a municipal program that drives application of design thinking to enrich society. Eric can often be found speaking and lecturing at international events for design, business and academia on a variety of topics related to design thinking, innovation, branding and design management.
3M Design Center, Building 223
2501 Hudson Rd
Saint Paul, MN 55144
See Google map for directions
See PDF for entrance/parking information
Audience Expertise Level: All
This presentation focuses on fostering a culture of experience, which can start at any level.