CoCo (a coworking space)
213 4th St E.
St Paul, MN 55101
Directions and Parking
- 6:00 pm: Registration and networking
- 6:30 pm: Presentation and discussion
Hors D'oeuvres and Beverages Provided.
Everyone who spends any time on the Internet has been prompted to
complete an online survey. That's an online tool most researchers are
familiar with. But what other types of research can you do using the
vast reach of the Internet?
This session will discuss the online methodology as a highly effective
and economic means of collecting user feedback. We'll explore the
advantages of doing an online study and discuss what types of research
projects are well suited for this methodology.
We'll review case studies of projects using this methodology in order to
gain an understanding of what steps are involved from the researcher's
standpoint, what participants experience when they take part in an
online study, and what type of learnings can be collected using this
methodology. Some of the projects we'll examine include an online
usability testing of a web site, rapid prototype testing using an online
panel, and online testing of ads & marketing messages, and other real-
world applications of the online methodology.
Ann Sangpan is the founder of 9am Solutions Inc., a market research
consulting firm that has been pioneering the online research methodology
since 2001. Her client-base is exclusively Fortune 500 companies, some
of whom launched the first e-commerce sites on the Internet. Her firm
has been early adopters of technologies used for online usability
testing. 9am Solutions continues to find innovative uses for survey
tools and other online technologies to increase research effectiveness
and reduce costs.
Prior to forming 9am Solutions, Ann has worked for leading-edge software
companies offering database technologies, data warehousing, business
intelligence tools, ecommerce products and online market research tools.
She has almost 30 years of experience in the software and consulting
industry working with corporate clients on a wide variety of projects.